Operations Plan vs. Funding Plan: Do You Know the Difference?
Not all business plans are created equal. The plan you use to run your business day-to-day looks very different from the one you hand to an investor. Here’s how to tell them apart — and which one you actually need right now. Two Plans, Two Audiences Think of it this way: an operations plan is for you. A funding plan is for your investor. An operations plan helps you answer: How do I find customers? What are my marketing strategies? What makes me different from my competition? It’s your internal playbook — the document that guides your daily, weekly, and monthly decisions. For a small business, this is often just two pages. A funding plan — sometimes called a pitch deck — is designed to convince someone else to give you money. That means it has to answer a different set of questions. What Investors Actually Want to Know When someone is considering lending you money, they want to know: • When will I get my money back — and will I get back ...